Redefining the retail model with an immersive private club and brand.

Wingtip is an urban refuge from another era. Part retailer, part private social club, its downtown San Francisco location offers members a playground for the finer things in life. At Wingtip, David Dines led the photography and design teams for the San Francisco flagship store, the member’s club, and the ecommerce team. Taking a holistic approach to the design of the brand, Dines’ work was featured on the website, printed materials, marketing materials, and the merchandising and signage on the store floor.

In Keeping With History

All 22,000 square feet of the store and the Club are intended to inspire and instill a sense of timelessness. From the main bar and restaurant to the roof deck, the Club is a place to be apart from the city and absorbed by it all at once. On a given day, Dines could be found photographing cocktails, redesigning menus and shooting food, or running around SF with a camera.